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Apple still cares about the invisible work

Apple still cares about the invisible work

Apple released a new logo intro. They spent ten days creating it
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Toby Karlevid
ChatGPT is a mirror, not a pleaser

ChatGPT is a mirror, not a pleaser

I’ve been thinking about how people use ChatGPT. Most see it
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Toby Karlevid
Nano Banana and the death of UGC

Nano Banana and the death of UGC

Google's 'Nano Banana' may sound like a joke,
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Toby Karlevid
When old patterns show up

When old patterns show up

Sometimes, in the middle of a perfectly normal moment, something happens and
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Toby Karlevid
After the smartphone: our eyes will be next

After the smartphone: our eyes will be next

I’ve been thinking a lot about what comes after the smartphone.
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Toby Karlevid
Becoming an AI Translator

Becoming an AI Translator

Everyone’s learning prompts. Everyone’s chasing GPT tricks, optimising inputs, stacking
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Toby Karlevid
GPT-5 is near — and everything is speeding up

GPT-5 is near — and everything is speeding up

We’re not just watching AI evolve — we’re inside the curve
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Toby Karlevid
Don’t fix what’s not broken

Don’t fix what’s not broken

Today’s reflection hit me quite clearly: don’t fix what’s
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Toby Karlevid
Building fast is easy — building right is hard

Building fast is easy — building right is hard

I read about a company recently — over 50 apps launched, just 3
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Toby Karlevid
When design does the work: why function needs a face

When design does the work: why function needs a face

We often think of design as decoration — the layer you put on
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Toby Karlevid
Keep your clients' WordPress sites running smoothly: Addressing maintenance headaches.

Keep your clients' WordPress sites running smoothly: Addressing maintenance headaches.

If you run a small agency, you know that the success of
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Toby Karlevid
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